The big question for About sections? What makes the team tick

When choosing something important enough to warrant a visit to the About Section of a website, a key thing I really want to find out about is how the team behind the products works.

What do they believe in, what are their priorities, and what makes them tick.

I often find About sections weak in this way. Lets do this About section better!

I thought to start by sharing three quotes, and describe why they meant something to me.

Well done is better than well said. B. Franklin.
I hold great respect for those who live a life where their actions really do speak louder than their words. The desire to deliver, even when it requires an extra effort, is a trait I admire.

Whatever you are, be a good one. A. Lincoln.
A beautiful sentence. Achieving “good” is often challenging, no matter if the subject is scientist, friend, or parent. But the rewards of achieving something special and beyond-the-norm can easily make it all worthwhile.

Small is the new big. S. Godin.
I love being part of a small company! I love the speed with which we can decide and react, and I love the insights we can get from focusing on 30 products rather than 300. I love the fact that small makes it easier for us to be better at everything we do, and that it means I know more customer’s stories, challenges, and successes. Small inspires and rewards.

I am just one part of the great team here at CELLnTEC, and I love it when I see flashes of these traits appearing during our normal daily routines.

I hope this somewhat experimental start to our About Section has given you a better first taste of makes us tick. Of course the best way to learn about us is to get in contact, send us some questions, and try our products.

Until then, in case you are looking for more about us from other perspectives, please check out the other pages in the About Section.

Peter Girling, Founder